Branding Ttami
During my time abroad in Seoul, South Korea, I had the incredible opportunity to work on a rebranding project for a local Korean artist named Hyejin Chung, who was looking to commercialize her work. My team and I developed a fresh brand identity, bringing her artistic vision to life in a way that resonated with a wider audience. And so, Ttami was born—a brand that blends authenticity with marketability while staying true to Hyejin’s roots. It was an amazing experience that deepened my passion for branding and creative strategy.
Studying abroad in South Korea was like stepping into an entirely new world—new people, new experiences, and a newfound sense of independence. I had never done anything like this before, especially on my own, and it ended up being one of the most eye-opening experiences of my life.
Being in Korea felt strangely like coming home. Growing up in Virginia, I often felt like the odd one out as a Korean adoptee—but in Korea, for the first time, I looked like everyone else. It was comforting and surreal all at once. Adoption can be a taboo subject in South Korea, and I was nervous about opening up to Hyejin, the artist I was working with. But when I told her, she welcomed me with open arms. She was just happy I had the chance to reconnect with my roots.
Even with the language barrier, we found a shared language through her art. That connection, and the entire experience, helped me learn so much about who I am—both personally and creatively.
